Your dream is ours

Our mission is to see your idea
launch and grow

The United Effects™ team came together to build an uplifting, purposeful community of talent to help companies cross the enterprise chasm simply, quickly, and affordably.
To do this, we compared our own decades of experiences, spoke to 100+ different companies, and dozens of VCs to find patterns of difficulty and a SaaS solution to help. From this, we built Core, a low-code integration platform to help your business launch and scale.
Over time, we will add many products to Core, but today our flagships are:
The United Effects logo
B2B & B2C identity and access, unique in its low-code, self-service experience, and rich roles and permissions control
The United Effects logo
Bi-directional data streaming to take full control of your data observability, mapping, and management
Illustration of team members working collaboratively

Meet our team

United Effects gets its name from the notion that when talented, creative, and thoughtful people come together, their “united effect” is like magic. We could not be more proud of the trust and support of our current team. And we’re excited to bring our united effect to you and your organization!
Bo Motlagh
Founder & CEO
20 years leading innovative technology and growth at TEKsystems, Frontline Education, and Vertex Inc.
Josh Smith
Co-founder & CPO
20 years of product & design across brand, CX, and UX at Elexio, Frontline Education, and Vertex Inc.
Jason Koch
Co-founder & Infrastructure
20 years scaling globally available SaaS at Lockheed Martin, McKesson, Frontline Education, and Vanguard
Chris Betz
Co-founder & Advisor
20 years scaling healthcare startups to exit at Take Care Health, New Ocean Health, and Brightside Health
Neal Sarraf
Advisory Board
Seasoned founder, angel investor, Managing Director at Forum Ventures
Jim Bork
Advisory Board
30 years growing businesses to massive success as CRO/CSO at Oracle, NetSuite, Epicor, STORD, and MineralTree
Lisha Davis
Advisory Board
Innovation leader, adjunct professor, founder of Pave, founder of Arable Ventures, founder of Antler, and investor
Matt Hildenbrand
Advisory Board
Executive, board member, with multiple exits/IPOs at QA Associates, TEKsystems, Frontline Education, & Vertex Inc.
Jenna Watson-Brown
Advisory Board
Industry expert in B2B technology sales. Strategic business development executive and founder-led startup advisor.
John Viglione
Advisory Board
Founder of Quantumreg, consultant, and strategic technology executive who helped grow Vertex Inc. to a multi-billion dollar IPO
Lohit Lakshman
Advisory Board
Business dev executive and digital transformation leader, AOL, MetricStream, TEKsystems, Wipro, Atos, and Mphasis
David Henkin
Advisory Board
Entrepreneur, adjunct professor, and 14 years as Chief Innovation Officer guiding Vertex Inc. to cloud native SaaS and IPO