Without United Effects
Without United Effects, Lucy has to convince her Executive Board to invest 1-2 years and about $20M to $30M building a platform of tools to allow integration. She must procure vendors, ramp up DIY software infrastructure, and building a team to own the security, dev, and maintenance. Every dollar she spends on this initiative is a dollar negotiated away from feature development and growth. Its going to be a long and expensive road.